Too Faced Lip Insurance Review

Does  the Too Faced Lip Insurance lip primer actually work?

I have to admit that I’ve always been a little skeptical of lip primers. I’ve used them before in the past and always found them horribly drying and they never seemed to lock down enough lip color (if any) to justify all the hassle and discomfort.

But hey, everything deserves another chance right? There’s plenty of things that I didn’t like at one point in my life but now love, like avocados for example. Maybe I was just using crappy products or using them incorrectly. The only way to settle for sure this was to just buy a lip primer and do a little experiment, so that’s exactly what I did! Too Faced Lip Insurance review with photo documentation is coming your way!

Overall opinion: It works but it isn’t exactly a miracle product. It did make a noticeable difference in the longevity of my lipstick but don’t expect to buy this primer and then suddenly all of your lipsticks never need to be reapplied throughout the day. I don’t think it would keep your lipstick looking freshly-applied-flawless all day but it does give a boost of staying power that we all sometimes need. So for special events or long days, I’d say it’s definitely a product worth having on hand and is something I’ll certainly be using.

Too Faced Lip Insurance Lip Primer



In all of these photos I just used Too Faced’s Lip Insurance lip primer + MAC’s Coral Bliss lipstick. I opted out of lip liner so I could see just how the primer and lipstick performed on their own. I chose this specific lipstick because MAC’s Coral Bliss has their Cremesheen finish which is super creamy, comfortable and gorgeous but as a whole, creamy lipsticks are not known for their staying power and Coral Bliss is no different.

I first applied the primer using the doe foot applicator that it comes with and waited a few moments for it to set. The primer feels really smooth and almost silky at first but it then becomes slightly tacky to the touch. This product is advertised as being hydrating but I wasn’t really getting that. It was actually a little drying but nothing miserable although if I had used a matte lipstick instead of a creamy one, I think that could have amped up the level of discomfort. I applied my lipstick straight out of the tube, blotted with a tissue, reapplied and then I called it quits for the day! I didn’t reapply at all nor did I use any sort of balm or gloss at any time. I ate lunch, drank mostly from a straw and just did my normal day-to-day routine.

Right after application

Both sides are looking good at this point but I think the side using Lip Insurance definitely looks best. The lipstick has applied more evenly, presumably because Lip Insurance gave my lipstick a nice even surface to adhere to.

Too Faced Lip Insurance Review

Three hours after application

I’ve eaten lunch by this point and while most of the creaminess has worn off or been canceled out by the primer, the color is still quite visible and even on the side with Lip Insurance. The lipstick on the side without Lip Insurance has mostly worn away. Some parts are completely void of lipstick but it’s still clinging to a few patches.

Too Faced Lip Insurance Review

Six hours after application

Okay, so six hours is a long time to expect most lipsticks to last. The color has mostly faded away on the side with the primer but you can still see the coral hues hanging around. It seems to have faded a little more in the center. I’m a lip product addict and my lips are getting pretty dry at this point. The color on the side without Lip Insurance has all but disappeared.


Full face photos just to show what a gorgeous color Coral Bliss is!

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3 thoughts on “Too Faced Lip Insurance Review

  1. The Coral Bliss color is really pretty. I LOVE, LOVE, LOVE your eyeshadow that was paired with the coral bliss. Would you mind sharing what you used?

    1. It’s been so long that I’m not sure anymore but I think it’s the LORAC PRO Palette 2!

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