The Benefit’s They’re Real! Push-Up Liner ($24) has been causing quite a stir lately, popping up all over the internet and often being advertised in Sephora and Ulta with large, attention grabbing displays. Sephora was actually giving away samples of this eyeliner for a while and that’s how I got my sample and came to do this review.
Packaging: Convenient to have gel liner in a pen form eliminating the need for liner + brush. Fits comfortably in the hand. 8/10
Longevity: Wore well for several hours before I noticed it beginning to crack. 7/10
Application: Drags and skips on skin pretty badly. Difficult to create a crisp line. The tip is too thick to be able to easily line the inner corners of my eyes. 5/10
Texture: A bit clumpy and slightly grippy, making it difficult to glide along the eyelid. 6/10
The idea behind this product is great but the execution left something to be desired. The Benefit’s They’re Real Push-Up Liner is unique in the fact that it’s a gel liner in pen form. This alone could make this a useful product to have on hand if you and your makeup do a lot of traveling or if you just hate the struggle of cleaning eyeliner out of your brushes. I personally don’t see this product replacing my gel liner and brushes though.