Exciting News!

Hey guys! Today I have some pretty big news to share with you guys and I’m wildly excited!

I’ve been laying a little low for the past several weeks and that’s because I’ve been focusing a lot of my time and energy working on a big, new project!

After a lot of thought and a ridiculous amount of research, I’ve decided to expand on my love for makeup and start working on formulating my own line of cosmetics! 😀

File Jul 30, 7 24 02 PM

I want you guys to know exactly what’s going on over here so I’m going to tell you about what I’ve been doing as well as my plans for the future!

What you see here is my work station, piled high with all of my ingredients & most of my supplies! I may have went a little crazy with the amount of stuff that I ordered but when I do something, I really like to do it right and instead of limiting myself to a handful of ingredients, I really wanted to have a large variety of ingredients at my disposal to experiment with to make sure that I’m able to formulate and produce good products. I’m a bit of a perfectionist and refuse to put my name on anything that I don’t truly believe in so any products that come out of here are going to have to match up to my high standards.

All of my ingredients here have been transferred to brand new storage containers, labeled with what they are (duh) as well as what types of products they’re safe to use in. Ex. – Safe for eyes and face, not safe for lip products.

While working with my ingredients, I’ve been maintaining a high level of hygiene and cleanliness such as using loads of hand sanitizer, always wearing gloves, changing them anytime I leave the room, touch a potentially unclean surface or touch my own face or body. Prior to working, and after I’m done, all surfaces are cleaned with Lysol Disinfecting Wipes and tools are sprayed with rubbing alcohol and then hand washed so that they aren’t mingling with any food bits in the dishwasher.

On the topic of hygiene, I know many of you know I have pets but don’t worry because I’m not letting them interfere with my hygiene practices! The pets haven’t been allowed in my work room for several weeks now and prior to my shipments coming, I cleaned the whole room thoroughly which included me getting on my hands and knees and vacuuming the entire room with a little 3 inch rubber attachment to make sure I was really digging any little bits of dirt or pet hair out of the carpet. To avoid tracking pet hair in on my clothing, I purchased a lab coat to wear while working and it never leaves the room except to be washed.

Since I’m still in the very early stages of all of this, I’m not exactly sure when I’ll be able to launch but I’m shooting to be ready by the beginning of 2016! I plan on launching with several shades of highlighters and eyeshadows and then expanding on those products. My focus is to make really unique & beautiful shades while also producing lovely neutrals that everyone needs. I’d also really like to be able to produce lip products in the future as well but that’s probably pretty far off!

Once I get several good and practically finalized products, I plan to send out samples to several people asking for their honest opinion and if they think anything needs to be adjusted before I plan to launch.

SO! With all of this being said, please, please tell me what you guys think as well as what types of shades/products would interest you, what you look for in an indie cosmetic company and what things turn you off to an indie company, as well as any questions, comments or literally anything you want to share!

I am insanely excited (and also pretty nervous) about all of this but I really think it can turn out to be something great and I’ve been having loads of fun with it! I’ll be keeping you guys posted and sharing some swatches in the coming weeks! <3 <3 <3



23 thoughts on “Exciting News!

  1. Wow, this is such a huge project!!! I absolutely love that you are literally creating makeup with your hands, that is so amazing! I can not wait to see what you come up with! I love that you are starting with a highlighter, I feel like that;s the first thing I buy from a new brand lol


    1. Thank you so much! I’m a highlighter junkie so I knew I totally wanted to take that route.

  2. Wow, congratulations! This is so exciting, especially considering seeing your work on Reddit really inspired me to pursue a hobby in makeup.

    I’d love to see your own version of a versatile eyeshadow palette that may include blush. Or perhaps a camo-inspired set of eyeshadows, with various shades of brown and green, and then throw in bright, bright highly-pigmented colors. What would definitely give me the go-ahead to purchasing a product from an indie company would be convenient packaging and long-lasting, blendable colors.

    I wish you the best of luck and I can’t wait to see what you’ll come up with! This is amazing and it’s great you’re pursuing something you’re passionate about!

    1. Thanks for all the awesome ideas! I’m going to be starting with loose eyeshadows first but in the future, I definitely want to work on palettes! 😀 Makeup is the only thing I’ve ever truly been passionate about so I’m really excited to be starting with this new journey!

  3. I am so excited for you Ashley! With the looks you do I can only imagine the amazing and different colours/products you’ll come up with! I can’t wait to see more, I wish you the best in this line of work, I can see you becoming very well known and respected in the indie community!

    1. Aw, thank you so much, Meagan! I love interesting and crazy colors so making unique shades is definitely going to be my focus. I really want to do this right so I’m hoping my hard work will pay off. 🙂

  4. Yay!!! I’m so excited about this!! I remember seeing you on Reddit and instantly fell in love with your makeup looks. I’m sure your line will be great and I look forward to buying many things <3

  5. OMG YES!! I have lurked your page since maybe February, and without a doubt you’re one of my favorites – if not THEE favorite. I have went and purchased many products based on your well done looks. Like orange eyeshadow. Love it now.

    Rambling aside, your blog is amazing. You actually wear the makeup you review. You do more than just swatching on your arm and calling it good enough. I cannot tell you how lame that is for so-called beauty bloggers. Aaah.

    So you have that little notice, to look out for big news. Oh my gosh I hoped it would be just this!! Anything you come up with is going to be out of this world. Makeup for ethereal aliens <3 (or just gorgeous and adventurous)

    Good luck doll!! So excited for you and the people who will have grabby hands.

    1. Thank you SO much!! <3 It's always tempting to swatch on my & arm and call it a day when I'm feeling lazy but I feel like that just isn't as useful to people.

      Also, Ethereal aliens all the way! 😛 I'm gonna be making really interesting shades of highlighters so we can all be galactic babes! <3

  6. And as far as things to look forward to, duochromatic shades always intrigue me. As well as cool-toned shades. Lots of warms our there, but something ultra cool is great.

  7. I hope you share your experiments with color and textures, etc. Put your personality into the collection is all I have to recommend. I want to see some cool or unexpected colors!

  8. I actually do have something I’m curious to ask you about now–mostly, your views on repacking. I ask this because a while back you did a review on Mermaid Skin and I remember on of the comments said it looked like she was repackaging TKB mica, and your reply was that you didn’t care, everyone “repacks”, even MAC, etc. At the time the answer unsettled me because I thought it was a bit misinformed, and repacking is a HUGE issue in the indie community/scene because it’s usually lying to your customer.

    (And to clarify, repacking is usually defined as taking a pre-made mica from a mfg, like TKB, and just putting it in a new jar and relabeling it. No added bases, no formula testing, no nothing. This is why I think it’s wrong to say MAC “repacks” or that everyone does it because no, MAC has labs and factories who formulate products for them, they are not just buying Blue Brown from TKB and dumping it into a jar. Those factories may make products for other places, but there is effort going into those cosmetics regardless, there is color mixing and pressing and process: http://www.temptalia.com/mac-bloggers-obsession-creation-of-jealousy-wakes-eyeshadow )

    The reason I bring this all up is because I’m curious as to what your views are now, and if they have changed or if you still feel this isn’t a big deal. I notice your Mermaid Skin post is missing now, but my questions still remain. And they’re more important for me to ask now because for me, I honestly do not trust indie brand owners who think dishonesty in their community isn’t a big deal. If you think it’s no big deal, how do I know you won’t do it? How can I as a consumer trust in you? A large amount of the trust between indie brands and consumers comes from the fact that the product is hand-made, and trust is very important.

    So if you take the time to reply to this comment, thank you. I would really like to know how you feel about this sort of issue now that you are personally taking on the work that goes into actual product formulation.

    1. At the time of that post, and my reply, I admit that I was a bit grumpy and I apologize for that. I just try to keep my blog strictly about makeup and I never want to bring any drama to my blog so I try to stay far away from talking poorly about companies, especially very small indie companies as I feel like my blog and IG have enough reach to do a lot of damage to a small company & I’m definitely not in the business of ruining anyones life. When a company sends me a product that I flat out don’t like, I send them an email privately to let them know I won’t be using their product. I got a little hasty when someone dropped the drama bomb and I shouldn’t have.

      I don’t believe I ever said that MAC repackages, though. I believe my mention to MAC was just something about their weight/price. But back to the brand in question! In the beginning of this whole debacle with her, I was under the impression that the claims against her were mostly speculation and hearsay and when she flat out kept insisting that her products were her own, I naively believed her. Once I saw the facts and realized that she was flat out lying to customers about everything under the sun, I took down my blog post and several Instagram posts to avoid leading any new customers to her. I’ve had a couple of people reach out to me about their missing products from her and I’ve told them to file PayPal claims and directed them to the TKB mica’s that she was using. For example, in a comment here.

      I started doing a lot of research because of her and couldn’t believe all the stuff I kept finding. Some of this research is what led me to become interested in working on my own products, actually. During this research is when I started to realize that I believe I’m capable of actually making good products so I started to experiment.

      I can assure you that I am 100% not repackaging and I never will. There will never be any exact dupes out there to find for my products because they will be my own formulation. I know that the labels in this picture are hard to read but for example, some ingredients that I’ve been experimenting with in my formulations are boron nitride, magnesium myristrate, magnesium sterate, carbauba wax, silica, dimethicone & kaolin clay, to name a few. These ingredients will be making it into my finished products and ingredient lists and I feel like it’ll be clear to the consumer that the products aren’t just colored micas.

      I had originally hoped to be able to launch by the beginning of the year but I’m realizing that my eyeshadow formulations and shades likely won’t be ready by that time and I’m not going to just throw some mica in a jar in hopes of meeting a deadline so I’ve got to rethink my launch. Whatever I produce will be a finished product & something that I truly believe in.

      I hope this answers your questions and explains a little as to why I responded like I did!

  9. I am so excited to see what you create! When it comes to what I’d love to see, I’d love to see unique highlight shades, like a chartreuse or lavender. In regards to indies, I tend to be a fan of indies that press their shadows (I know this is hard, and it’s not something that stops me from buying from them), unique colors I can’t get else where, owners that I want to support, unique packaging. I also appreciate and I am more likely to buy from shops that offer samples. I am totally willing to pay $1-2.50 for a small sample rather than more for something I may not like. Can’t wait to see your upcoming products!

    1. Thank you so much for all the suggestions & insight, lady! I do plan on having a lavender/icy blue shade but I hadn’t even considered chartreuse until you mentioned it but now I really want to make that happen! I also really love the idea of offering pressed singles/palette and while I’d love to make that happen at some point, I imagine it’ll be a bit into the future. The packaging is still a bit up in the air at this point as I’m not sure exactly what I want to do but I do know that I want it to be attractive & interesting. 😛 I’ve still got to figure out what I want to do as far as logos and design and likely talk to an artist but I’ve got container samples on their way to me right now so I can make sure they’re sturdy before buying up a ton of them. As far as samples go, I’m definitely going to be offering both full size and half sized jars for each product but I’m still up in the air about offering even smaller sample bags, mostly because I’m worried about how time consuming having 3 sizes of each product might end up being, especially with it being just me behind all of this, and because I’ve seen a lot of people saying they don’t really care for bags. But this all prompted me to think that maybe I can just have 3 or so products in sample bags at a time and allow users to write a note upon checkout with their request for one of the available products, if they have a request. I wonder if that would be confusing, weird or off putting?

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