The Benefit’s They’re Real! Push-Up Liner ($24) has been causing quite a stir lately, popping up all over the internet and often being advertised in Sephora and Ulta with large, attention grabbing displays. Sephora was actually giving away samples of this eyeliner for a while and that’s how I got my sample and came to do this review.
Packaging: Convenient to have gel liner in a pen form eliminating the need for liner + brush. Fits comfortably in the hand. 8/10
Longevity: Wore well for several hours before I noticed it beginning to crack. 7/10
Application: Drags and skips on skin pretty badly. Difficult to create a crisp line. The tip is too thick to be able to easily line the inner corners of my eyes. 5/10
Texture: A bit clumpy and slightly grippy, making it difficult to glide along the eyelid. 6/10
The idea behind this product is great but the execution left something to be desired. The Benefit’s They’re Real Push-Up Liner is unique in the fact that it’s a gel liner in pen form. This alone could make this a useful product to have on hand if you and your makeup do a lot of traveling or if you just hate the struggle of cleaning eyeliner out of your brushes. I personally don’t see this product replacing my gel liner and brushes though.
The slanted AccuFlex tip is made of a flexible, bendable material and distributes the gel liner as you twist or click the bottom of the eyeliner pen. The packaging boasts that you only need one click’s worth of product to line both eyes but I did not find this to be true. One click of gel liner had me running out of liner before I was done with one eye, leaving me dragging a dry pen over my eyelid. Whether I used a little or a lot of product, I always found the application to skip and drag on my skin making it difficult to create a crisp line. The size of the tip also made it hard to line the inner corners of my eyes.
I spent a significant amount of time using tweezers and Q-Tips to remove chunks of eyeliner from my eyelashes and random spots on and around my eye. I’m not sure how or why but I kept finding little balls of eyeliner everywhere and if you don’t notice them at first or don’t remove them carefully, you’re going to have a big problem.
It took me longer to line my eyes with this product vs. gel eyeliner + a brush but once it was on, it dried very matte and very black, both of which I consider a plus. After several hours of wear I went to check out how it was faring. I didn’t have any flakes or smudges on my skin but I noticed that the eyeliner appeared to be cracking. I gently touched my eyeliner and what was just a moment ago cracking now was flaking off in rather large pieces.
So while it may be convenient to have gel liner in a pen form, I’ll probably be sticking with my brushes for now.